Okay, so technically Abercrombie never really went anywhere. But if you’re like me, you may have forgotten about them for the past 10 years, which is something my 16-year-old self could never have imagined. Back in high school I did just about anything to get my hands on their latest pieces. That included working a part-time job at one of their retail stores, just so I could qualify for their employee discount and take home a little extra cash, which I inevitably recycled right back into their latest inventory. But I was more than happy to redeem my paychecks for merchandise if it meant gaining a new denim skirt or some uber-stylish lace-up jeans.
After graduating high school my personal style evolved and my love for the brand dwindled. Before I knew it, my closet was devoid of the brand that once reigned supreme. Along with other millennials, I had accepted the fact that I simply grew out of the iconic moose. But now, nearly a decade later, Abercrombie has emerged with a rebrand, and I’m back on board. They’ve veered away from their overly preppy image, and shifted their attention towards classic, minimalist pieces, while still incorporating the season’s latest trends. You’ll rarely find “Abercrombie” plastered across their tees these days, and there’s hardly a moose in sight either. And I have to say, I don’t miss either.
I shared my sentiment on Instagram stories the other day and received quite a few DMs in support of this rekindled appreciation (from guys, too!), so it’s clear I’m not the only one who’s slowly welcoming the brand back into their wardrobe.
As you can see above, they’ve got a bevy of great basics and cozy options for winter right now, and you can get 30% off your entire purchase, along with free shipping over $75, now through 11/16 with promo code: 11146
All of the images above are shoppable, and you can click here to check out the rest of their collection.
P.S. – I bought these jeans last year, and loved them so much that I bought a second “backup” pair, just in case they ever discontinue them.