These days, it’s not uncommon to initiate a business inquiry with something as casual as sliding into a stranger’s Instagram DMs. In fact, not only is it not uncommon, it’s how a lot of business is conducted in creative industries, including the blogging and influencer marketing world.
In this digital age where connecting with others by way of email, social media and networking sites like LinkedIn has become the new norm, it’s easy to feel like something such as exchanging business cards, a practice that was once so standard, is now passé. The rise of these digital alternatives raises the question of whether having business cards is even necessary when it comes to networking. But I would argue that the rarity of it is exactly why you should have them. With so many people treating business cards as an afterthought, using them can present an opportunity to stand out among your competition. Not only do they provide a sense of legitimacy and professionalism, but they can serve as a visual brand for you and your business, which is especially helpful if you’re involved in the creative field.
In addition to my blog, I recently started a small social media management and content creation business. Along with having a website that includes a digital portfolio of my work, it was important to me to not only promote my services when encountering prospective clients, but to leave a tangible reminder at the end of any meetings I took. In the same way a hand-written note can leave a lasting impression, a professional business card can have a similar effect. Not only does it feel more personal than a digital exchange of information, but it eliminates room for error when it comes to spelling, illegible handwriting, etc.
I turned to Basic Invite to create my business cards, and am so thrilled with how they turned out. I wanted something simple and elegant looking, and they made it really easy to do just that by customizing one of their black script business cards using their business cards template. They’re one of the few websites that offer customers almost unlimited color options, so you can customize every detail of your order to ensure it accurately represents you and your brand. I’ve had experiences in the past where I’ve designed an invitation or personalized stationery that looked nothing like I expected it to upon delivery, so I love that Basic Invite allows you to preview a printed sample of your creation before placing your final order, allowing you to get an accurate feel for the quality and look of your design ahead of time, which means no disappointing surprises
If you take a peek at their website, you’ll see that they also offer custom invitations, stationery, printables and holiday cards, and you can get 15% off your order right now with coupon code: 15FF51
(I’ve included a few samples below so you can see how beautiful they are).