Sneak Peek – Paper Crown Spring ’17 Collection

Back in February, I had the opportunity to spend Valentine’s Day gallivanting around Santa Monica in some of the dreamiest pieces from Lauren Conrad’s latest spring 2017 collection for her clothing line, Paper Crown. I’m not going to lie, I was a little worried about shooting spring looks in the dead of winter, but we lucked out with beautiful weather and a beachside location that made for the perfect backdrop to showcase these warm weather looks. If you look closely, you might recognize some of Santa Monica’s iconic spots, like the Santa Monica pier, Georgian Hotel, Ocean Ave and the Ivy at the Shore. It was so fun getting to shoot around my neighborhood, and I still pinch myself over the fact that I get to call this coastal town home. I’ll take any excuse to play tourist in my own backyard when it means a sun-filled day complete with ferris wheel rides, cotton candy and arcade games. 

I was smitten with the new spring collection after seeing it online, but trust me when I tell you that the pieces are even more beautiful in person. With summer around the corner and a busy wedding season ahead filled with with engagement parties, bridal showers and bachelorette weekends, I’d been feeling a bit panicked over what to wear, so it was such a relief to find a collection filled with so many beautiful options that work for a variety of occasions. Plus, all of the prints and colors in this collection pair beautifully together, so you can rework your favorite pieces into different looks by mixing and matching them.

It’s easy to see how much thought went into designing this collection, as each piece features unique details, but the Tucson Dress has to be my favorite. The feminine silhouette hugs all the right places and the coral poppy print against the soft powder blue is a match made in spring heaven. If you’re looking for something to wear as a guest to a spring or summer wedding, or in need of bridesmaids dresses for your own wedding, this would be perfect.

Some of the pieces featured in this post aren’t available just yet, but you can shop most of the new arrivals here. Scroll down to see more of my favorite pieces from the collection! 

The Tucson Dress

Mesa Dress in Navy Crepe

The Kalahari Slip Dress 

Cypress Tank

Desert Lily Tank in Navy Crepe + Tanami Shorts in Navy Crepe paired with the Cottonwood Jacket + TOMS Sunglasses

Amargosa Dress in Fern Cupro 

Desert Lily Tank in Poppy Print

Do you have a favorite piece from the collection? Let me know in the comments below!

*Photos by Sarah Noel Pankow.


  • idaplougpahus
    March 21, 2017 at 10:50 am http://a%20rel='nofollow'%20class='comment-reply-link'%20href='#comment-15112'%20onclick='return%20addComment.moveForm(%20comment-15112,%2015112,%20respond,%2011100%20)'%20aria-label='Reply%20to%20idaplougpahus'%20-%20Reply/a

    Such a beautiful collection! Love Lauren’s designs!!

    • jenna
      March 21, 2017 at 12:48 pm http://a%20rel='nofollow'%20class='comment-reply-link'%20href='#comment-15114'%20onclick='return%20addComment.moveForm(%20comment-15114,%2015114,%20respond,%2011100%20)'%20aria-label='Reply%20to%20jenna'%20-%20Reply/a

      Isn’t it pretty? I do too! They’re so feminine and classy.

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